Actionable Intelligence

Actionable Intelligence is Keith B. Carter’s guide to delivering business results with big data, fast. Wiley published it in 2014.

What the book teaches

Leaders hold more data than ever and still wait too long for answers. Big data pays off when it answers a real business question in time to act. Actionable Intelligence shows you how to start with that question, work the data fast and put the answer to use while the decision is still open.

The SWAT method

  1. Strategic QuestionStart with the business question that matters most.
  2. Wrangle DataGather and clean the data that answers it.
  3. AnalyzeFind the answer inside the data.
  4. Take ActionAct on the answer while it still counts.

Book info

Title
Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast!
Author
Keith B. Carter
Contributors
Donald Farmer and Clifford Siegel
Publisher
Wiley
Year
2014
ISBN-13
978-1-118-91523-3